Protection of Personal Information (POPI) Act Policy

Effective Date: 21 January 2025
Last Updated: 21 January 2025

Welcome to SFF Online. At SFF Online, we respect your privacy and are committed to protecting your personal information in compliance with the Protection of Personal Information Act, 2013 (POPIA). This policy outlines how we collect, process, and protect your personal information.

By using our website (https://sffonline.co.za), you agree to the terms of this policy.

1. Definitions

“Personal Information” refers to any information that identifies or can identify you, such as your name, contact details, and online identifiers, as defined by POPIA.
“Processing” includes the collection, storage, use, dissemination, and destruction of personal information.

2. Collection of Personal Information

We collect personal information when you:

Register or make a purchase on our website.
Subscribe to our email newsletters or marketing campaigns.
Use our website and consent to cookies for analytics and advertising purposes.

We may collect and process the following personal information:

Name and surname.
Contact details (email address, phone number).
Delivery address.
Online identifiers such as IP addresses and browsing data.

3. Purpose of Processing Personal Information

We process personal information for the following purposes:

To process and fulfill your orders.
To communicate with you regarding your purchases or account.
To send marketing emails (with your consent).
To improve our website and tailor advertising campaigns using analytics and cookies.
To comply with legal obligations.

4. Consent and Marketing Communications

We require your explicit consent to process your personal information for marketing purposes. You may opt in to receive promotional emails and newsletters during account registration or checkout.

You can withdraw your consent or unsubscribe from marketing communications at any time by clicking the “unsubscribe” link in our emails or contacting us at info@sff.co.za.

5. Sharing of Personal Information

We do not sell or share your personal information with unauthorized third parties. We may, however, share your information with:

Payment Gateways: Your payment details are processed securely by PayFast, which complies with data protection laws.
Delivery Partners: To ensure your purchases are delivered promptly.
Third-Party Analytics and Advertising Services: Such as Google Analytics and Facebook, for retargeting ads and improving your online experience.

All third-party partners are contractually bound to comply with POPIA.

6. Data Retention

Personal information is stored securely on our servers and website and retained only for as long as necessary to fulfill the purposes for which it was collected. If no longer required, we will securely delete or anonymize the information.

7. Data Security

We prioritize the security of your personal information and have implemented measures to protect it, including:

Secure servers with access controls.
Encryption of sensitive data during transmission.
Regular audits and updates to our security systems.

8. Cookies and Tracking Technologies

Our website uses cookies and tracking technologies to:

Improve website functionality and user experience.
Monitor site usage through Google Analytics.
Run retargeting ads through platforms like Google and Facebook.

You can manage your cookie preferences in your browser settings.

9. Your Rights

Under POPIA, you have the following rights:

Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete personal information.
Deletion: Request the deletion of your personal information, subject to legal and business requirements.
Objection: Object to the processing of your personal information for specific purposes, such as direct marketing.

To exercise these rights, contact us at info@sff.co.za or call +27 31 573 9000.

10. Complaints

If you are dissatisfied with how we handle your personal information, you may lodge a complaint with the us:

Email: info@sff.co.za
Website: www.sffonline.co.za

11. Updates to This Policy

We may update this policy from time to time. Changes will be posted on this page with the revised date. We encourage you to review this policy regularly to stay informed about how we are protecting your information.

12. Contact Us

For any questions or concerns regarding this policy, please contact us at: